Kev Foley,
Fitness Entrepreneur,
Investor, & Consultant
Thinking of selling your gym? Let's have a chat
Kev Foley,
Fitness Entrepreneur,
Investor, & Consultant
Thinking of selling your gym? Let's have a chat
About Me
Hi, I’m Kev,
I'm an investor, entrepreneur, and business coach with over 20 years of experience in the fitness industry.
I specialise in acquiring and scaling profitable gyms, helping owners streamline operations, increase revenue, and achieve long-term financial success. As the owner of multiple fitness businesses, I understand what it takes to build sustainable growth in a competitive market.
I spent my first 10 years working from the ground up in health clubs and went on to build and acquire multiple sites across the UK.
I’m passionate about creating a gym group that not only delivers exceptional experiences for members but also provides real career opportunities for staff and teams. I believe a thriving business is built on strong leadership, engaged teams, and a culture that prioritises both client results and staff development.
I’m actively seeking acquisition opportunities in the UK fitness industry, particularly health clubs, gyms and personal training businesses with growth potential.
If you're a business owner considering an exit, I’d love to explore how we can create a win-win scenario.
Why Work With Me?
Why Work With Me
Over 20 Years Of Experience In The Fitness Industry
I’ve worked in every area of fitness you can think of—starting as a self-employed personal trainer and group exercise instructor, progressing through roles in health clubs across management, operations, sales, and marketing, and eventually building my own business into a successful studio.
I’ve built and scaled successful fitness businesses, grown through strategic acquisitions, and coached gym owners globally to improve profitability and streamline operations.
Having grown a business from the ground up, I understand every stage of the journey and what it takes to succeed in this industry.
A Track Record Of Acquiring & Growing Successful Gyms
I’ve acquired and scaled multiple fitness businesses, helping owners exit smoothly while ensuring long-term growth. With hands-on experience in every stage of the process, we make transitions seamless, strategic, and beneficial for all parties involved. Our triple-win approach ensures the best outcome for the seller, the staff, and the clients.
A Professional Yet Personal Approach
I take a collaborative approach to acquisitions, working closely with you to structure a deal that respects the legacy you’ve built while driving future success. Our triple-win approach ensures the best outcome for the seller, the staff, and the clients, creating a smooth transition that benefits everyone involved.
Backed By A Dedicated Acquisition Team For A Smooth Process
When the right opportunity arises, I can act quickly. I have an experienced acquisition team on hand to ensure a fast and smooth process, including arranging financing, due diligence, and legal support. You’ll be working with a professional setup designed to make the transaction as straightforward and stress-free as possible—for you, your staff, and your members.
Some Of Our Locations
Empowered Fitness Ltd, Bristol
Empowered Fitness Ltd, a personal and group training studio in Bristol, was acquired in 2021 as the first business added to the B Fit Group.
Since then, it has grown year on year into a profitable, well-structured location with a strong team in place and effective systems for marketing, sales, and retention.
Its success has reinforced the group’s expansion strategy, laying the foundation for further growth.
Fithub 30, Cardiff
FitHub30, a group fitness studio based in Cardiff, was acquired in 2023 and strategically merged into our existing location as a bolt-on. By integrating its clients and staff, we strengthened our team while increasing revenue and profitability at the site.
This acquisition reinforced the B Fit Group’s approach to growth—maximizing efficiency, retaining community engagement, and creating stronger, more sustainable fitness businesses.
B Fit PT, Cardiff
B Fit PT, a personal and group training studio based in Cardiff, has been operating since 2012. Built on a foundation of strong leadership, a dedicated team, and solid operational systems, it has grown into a well-established and profitable business.
As part of the B Fit Group, it continues to thrive by delivering high-quality training for the over-40s market, backed by proven marketing, sales, and retention strategies. With a reputation for excellence and a focus on community-driven fitness, B Fit PT remains a cornerstone of the group’s expansion and long-term success.