Kev Foley,
Fitness Entrepreneur,
Investor, & Consultant
Thinking of selling your gym? Let's have a chat
Kev Foley,
Fitness Entrepreneur,
Investor, & Consultant
Thinking of selling your gym? Let's have a chat
About Me
Hi, I’m Kev,
I’m an investor, entrepreneur, and business coach with over 20 years of experience in the fitness industry.
I specialise in acquiring and scaling profitable gyms, helping owners streamline operations, increase revenue, and achieve long-term financial success. As the owner of multiple fitness businesses, I understand what it takes to build sustainable growth in a competitive market.
I’m passionate about creating a gym group that not only delivers exceptional experiences for members but also provides real career opportunities for staff and teams. I believe a thriving business is built on strong leadership, engaged teams, and a culture that prioritises both client results and staff development.
I’m actively seeking acquisition opportunities in the UK fitness industry, particularly gyms and personal training businesses with growth potential.
If you're a fitness business owner considering an exit, I’d love to explore how we can create a win-win scenario.
Why Work With Me?
Why Work With Me
Over 20 Years of Experience in the Fitness Industry
I’ve worked in every area of fitness you can think of- starting as a self-employed personal trainer and group exercise instructor, progressing into management, operations, sales, and marketing, and then building my own business into a successful studio.
I’ve built and scaled successful fitness businesses, grown through strategic acquisitions, and coached gym owners globally to improve profitability and streamline operations.
Having grown a business from the ground up, I understand every stage of the journey and what it takes to succeed in this industry.
A track record of acquiring and growing successful gyms
I’ve acquired and scaled multiple fitness businesses, helping owners exit smoothly while ensuring long-term growth. With hands-on experience in every stage of the process, we make transitions seamless, strategic, and beneficial for all parties involved. Our triple-win approach ensures the best outcome for the seller, the staff, and the clients.
A professional yet personal approach
I take a collaborative approach to acquisitions, working closely with you to structure a deal that respects the legacy you’ve built while driving future success. Our triple-win approach ensures the best outcome for the seller, the staff, and the clients, creating a smooth transition that benefits everyone involved.
The Ability to Move Quickly Under the Right Circumstances
When the right opportunity arises, I can act quickly, supported by a strong team in place to execute efficiently. Together, we ensure a smooth transition and finalisation of deals, delivering a positive outcome for all involved.
Current Locations
Empowered Fitness Ltd, Bristol
Empowered Fitness Ltd, a personal and group training studio in Bristol, was acquired in 2021 as the first business added to the B Fit Group.
Since then, it has grown year on year into a profitable, well-structured location with a strong team in place and effective systems for marketing, sales, and retention.
Its success has reinforced the group’s expansion strategy, laying the foundation for further growth.
Fithub 30, Cardiff
FitHub30, a group fitness studio based in Cardiff, was acquired in 2023 and strategically merged into our existing location as a bolt-on. By integrating its clients and staff, we strengthened our team while increasing revenue and profitability at the site.
This acquisition reinforced the B Fit Group’s approach to growth—maximizing efficiency, retaining community engagement, and creating stronger, more sustainable fitness businesses.
B Fit PT, Cardiff
B Fit PT, a personal and group training studio based in Cardiff, has been operating since 2012. Built on a foundation of strong leadership, a dedicated team, and solid operational systems, it has grown into a well-established and profitable business.
As part of the B Fit Group, it continues to thrive by delivering high-quality training for the over-40s market, backed by proven marketing, sales, and retention strategies. With a reputation for excellence and a focus on community-driven fitness, B Fit PT remains a cornerstone of the group’s expansion and long-term success.